Hilaria Montes
Graphic Designer & Social Media Creative Strategist
Phone
Languages
English & Spanish
Location
NYC
Tools
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About me
I am a Graphic Designer with 7+ years of experience in branding, visual design, and digital content. As the Co-founder and Creative Director of Amiga Estudio, I’ve led a multidisciplinary team and worked with 80+ clients across diverse industries, delivering strategic and visually compelling design solutions. I specialize in building strong brand identities in social media and web, and creating clean, modern visuals that resonate with target audiences. I'm an expert in industry software standards, but I'm also adaptable, staying current with new tools to work more efficiently. Bilingual and based in NYC, I’m looking to join a forward-thinking team where design makes a difference.
Experience
October 2020 - July 2025
June 2018 - October 2020
Amiga Estudio - Co-founder & Creative Director
Managed all end-to-end creative projects, delivering strategic, visually compelling solutions designed to strengthen each client’s digital presence and align with their brand identity and goals. Strategically optimized content and campaigns through ongoing analysis of performance metrics.
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Maintained a high client retention rate with 5 monthly clients remaining active for 3+ years and 4 monthly clients since the agency’s founding.
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Increased email campaign click-through rates from an average of 1.52% to 3.96% for Monteverde Hotel de Cabañas through high-impact visual design.
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Managed Monteverde Hotel de Cabañas’ social media accounts (Meta and TikTok) and email campaigns (Mailchimp), which accounted for 25% of their total bookings, positioning it as their third highest conversion channel.
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Increased Haciendas y Casonas' Instagram followers by 9,462 since April 2023 and Hotel Monteverde’s by 10,742 since May 2023.
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Successfully directed the creative promotion for the launch of Pasaporte Jalisco, a tourism initiative to guide travelers through the state’s top destinations via curated routes. The Meta campaign ran from August 20, 2024, to April 30, 2025, reaching 503,403 users, generating 923,561 impressions, and driving 18,776 link clicks through a paid and organic strategy.
Freelance Graphic Designer — Branding & Social Media
Developed visual designs such as logos, social media content, illustrations, and printed materials for events for 6 clients. Managed all aspects of the design process, from concept development to final delivery, while maintaining clear communication with the clients and meeting their project deadlines.
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Clients included the podcast Conversaciones Fabia y Masala, the cosmetology studio Lavanda Púrpura, and the band Seasons, which paved the way for these brands to transition into long-term clients at Amiga Estudio.
Education
2017 - 2019
2012 - 2016
Cultural Exchange & Independent Study
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Parsons & SVA (School of Visual Arts) NYC
Bachelor's Degree in Design
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ITESO, Guadalajara, Jal, Mexico.
Founded in 1957, the Jesuit University of Guadalajara is one of the most prestigious private universities in Mexico, known for its humanistic approach, strong social commitment, and academic excellence. Emphasizes the comprehensive development of students both professionally and personally.
Graphic Design (branding, layouts, visual storytelling)
Creative Direction
Illustration
Brand Identity Development
Social Media Design & Strategy
Content Creation (static, video, reels)
Short-form Video Editing
Web Design (Wix, Shopify, landing pages)
Advertising Creative Design (Meta Ads, campaign visuals)
Client Communication & Account Management
Team Leadership & Creative Project Management
Trend Research & Visual Strategy
Deadline & Time Management
Adaptability to New Tools & Platforms
Bilingual: English & Spanish
Photo Editing